During this year's illustrious Monterey Car Week, Lamborghini unveiled its bold venture into the electric vehicle (EV) realm with the debut of the Lamborghini Lanzador. As the Italian automaker's maiden electric SUV, the Lanzador stands as a testament to the brand's genius in fusing heritage with groundbreaking innovation. Revealed far ahead of its anticipated 2028 release, the Lanzador is integral to Lamborghini's forward-thinking <a href="https://www.mph.com/news/15">electrification strategy</a>.
 
 
<img src="https://d2l6r91nnee1so.cloudfront.net/media/Screenshot_2023_09_08_at_12_24_39_PM_83b3252a70.png" alt="Screenshot 2023-09-08 at 12.24.39 PM.png">
 
 
Design &amp; Spaceship Aesthetics
 
Distinctly Lamborghini, the Lanzador’s silhouette radiates with its inspiration from extraterrestrial vessels—both angular and muscular in form. Its exterior effortlessly marries subtle design elements reminiscent of the brand's iconic Urus SUV and Sián, while ensuring a unique identity of its own. Elevated by 23-inch wheels specifically designed to reduce turbulence, its stance is imposing, drawing parallels to navigating “Northern Italy's undulating landscapes.” Inspired touches such as the hexagonal-shaped taillights, reminiscent of the Countach LPI 800-4, fortify the brand's connection to its storied lineage.
 
Mitja Borkert, Lamborghini's <a href="https://finance.yahoo.com/news/lamborghinis-first-ev-perfectly-matches-the-dna-of-the-brand-ceo-says-160353979.html?guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&amp;guce_referrer_sig=AQAAAJWhELHqR8cs7dlKtvK2BaMh4slVLzuHvPUMRDhW6ygryIl3JDuLaTGD2iMGjpf72f0ljKtaKnpdQWD_8mbJ7PX21rzCeSNxnnc8rnev_wTZsGNFa57imZbh26bWaML7Nqsu3XJ8sbYtC_DdSWJan1SMgZ4pLm0AF6HqbySjU6tH">design chief</a>, mentioned that the design of the Lanzador was deeply inspired by "spaceships." Its forward-leaning cabin combined with its sharp lines make it resemble a futuristic alien python from another planet. He further elaborated that its all-electric mechanism provides a design that “leans forward” similar to middle or rear-engine supercars, while still offering a practical storage space in the back, akin to SUVs with front engines.
 
 
<img src="https://d2l6r91nnee1so.cloudfront.net/media/Screenshot_2023_09_08_at_12_25_06_PM_93dab0c93b.png" alt="Screenshot 2023-09-08 at 12.25.06 PM.png">
 
 
Peak Performance
 
Technologically, the Lanzador is an ode to modern engineering. Housing an electric motor on each axle, its all-electric drive boasts power levels surpassing one megawatt - a monumental 1,341 horsepower. This positions the Lanzador alongside respected EV counterparts such as the Lucid Air Sapphire and Tesla Roadster. A rear axle e-torque vectoring system enhances this power, promising more dynamic cornering and unparalleled driving dynamics.
 
This prowess isn't just in power. The Lanzador, with its Aerodinamica Lamborghini Attiva system, integrates advanced active aerodynamic devices, ensuring optimal performance and efficiency across different driving modes.
 
Innovation at Its Core
 
The Lanzador’s "next-generation high-performance battery" promises longevity in range, uncommon in many EV models. Though the underlying specifics remain veiled, the assertion from Lamborghini's chief technical officer, Rouen Mohr, <a href="https://finance.yahoo.com/news/lamborghinis-first-ev-perfectly-matches-the-dna-of-the-brand-ceo-says-160353979.html?guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&amp;guce_referrer_sig=AQAAAJWhELHqR8cs7dlKtvK2BaMh4slVLzuHvPUMRDhW6ygryIl3JDuLaTGD2iMGjpf72f0ljKtaKnpdQWD_8mbJ7PX21rzCeSNxnnc8rnev_wTZsGNFa57imZbh26bWaML7Nqsu3XJ8sbYtC_DdSWJan1SMgZ4pLm0AF6HqbySjU6tH">emphasizes</a> that for Lamborghini, electrification signifies an avenue to further heighten performance and drivability – not just “eco-friendliness”.
 
Then there's the Lamborghini Dynamic Veicolo Integrata (LDVI), a cutting-edge driving dynamics control system. Lamborghini hints at integrating even more sensors and actuators into this system, ensuring a driving experience that is continuously refined.
 
 
Dynamic Interior
 
 
<img src="https://d2l6r91nnee1so.cloudfront.net/media/Screenshot_2023_09_08_at_12_25_47_PM_0eefe09f49.png" alt="Screenshot 2023-09-08 at 12.25.47 PM.png">
 
The interior of the Lanzador seamlessly merges Lamborghini's signature fighter-jet cockpit design with a dedication to eco-consciousnesses.The use of ethically sourced leather, pure merino wool, “renewed” carbon, and recycled ocean plastic amplifies the brand's pivot to luxury sustainability. The practical 2+2 seating layout hints at the vehicle's versatility, suitable not just for exhilarating drives but also for everyday usability.
 
To be clear, the Lanzador isn't an electric successor to iconic models like the Miura, Countach, or Aventador. That's for <a href="https://www.wired.com/story/lamborghini-lanzador-all-electric-most-powerful-car-ever/">the future</a>. Currently, it showcases how electric designs offer automakers and designers a chance to innovate, presenting a new, fourth vehicle type for Lamborghini.
 
 
<img src="https://d2l6r91nnee1so.cloudfront.net/media/Screenshot_2023_09_08_at_12_26_07_PM_6090ec07e4.png" alt="Screenshot 2023-09-08 at 12.26.07 PM.png">
 
 
Lamborghini’s Road Towards the Future
 
CEO Stephan Winkelmann, <a href="https://www.afr.com/life-and-luxury/cars-bikes-and-boats/is-it-a-supercar-or-an-suv-it-s-exactly-in-between-says-lamborghini-20230828-p5dzv6">speaking at the Quail event</a>, stressed the alignment of the Lanzador with Lamborghini's foundational DNA. It complements the brand's lineage of grand tourers while challenging traditional high ground-clearance vehicles.
 
With the Lanzador, Lamborghini is signaling its unequivocal commitment to the electric future while honoring its storied past. As the world stands on the cusp of an electric renaissance, the Lanzador, though still a concept, is poised to be a precursor of what's to come. As we await its anticipated 2028 release, the Lanzador serves as an emblem of Lamborghini's relentless pursuit of excellence and innovation in the realm of luxury EVs.
 
 
 
About MPH
 
Welcome to MPH.com, the premier luxury automotive marketplace. As a trusted liaison in the world of hyper, exotic, and luxury vehicles, we connect discerning enthusiasts to an exclusive network of luxury car dealers across North America. Backed by years of experience and deep industry knowledge, MPH commits to delivering an exemplary level of service and expertise. MPH also provides access to the latest industry trends, news, and insights. Visit <a href="http://www.mph.com/">www.mph.com</a> to start your luxury car journey, or stay informed at <a href="https://www.mph.com/news">mph.com/news</a>.
 
Join Our Community 
 
Twitter: <a href="https://twitter.com/mphcom">twitter.com/mph </a>Instagram: <a href="https://www.instagram.com/mph/?hl=en">instagram.com/mph</a>

A First Look at Lamborghini’s All-Electric Lanzador

September 8, 2023 5:04 PM

By: MPH Team