<h2 dir="ltr">Highlights from Pebble Beach, Monterey Car Week, and Concours d’Elegance 2025</h2>
Monterey Car Week and Pebble Beach Concours d’Elegance 2025 once again proved why they are the pinnacle of the automotive industry. This year’s event brought record-breaking sales, stunning unveilings, and celebratory events honoring the very best of automotive design, innovation, and heritage. Here are the top five highlights from this awe-inspiring gathering of enthusiasts and collectors.
<h3 dir="ltr">1. Debut of the Bugatti Brouillard – A Bespoke Hypercar Redefining Automotive Art</h3>
<img style="max-width: 100%;" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdA6UeGAnCTxQNFwYD3mVkL6b7XjoBanJ0B3im9-mzvhzNnQJ5QIhKkzVjHxBPP2DN0u7-amL7o4kTDxMsixm7AN2Tw5CHNwlqAU1xIHD0xNs0JbkgDujQsS3YJmviPpA8HANne?key=QgnrXQtx78_YF5TNSsDyhw"> The most anticipated reveal of Pebble Beach 2025 was the Bugatti Brouillard, the debut of Bugatti’s groundbreaking Programme Solitaire. Unlike anything in the automotive world, the Brouillard is a one-of-a-kind, fully bespoke hypercar inspired by Ettore Bugatti’s personal love of horses. It features streamlined, organic design language with flowing curves, a rich Green exterior with exquisite craftsmanship, and a hand-sculpted interior that pays homage to Bugatti’s illustrious heritage.
 This vehicle represents a significant milestone in ultra-luxury automotive customization, emphasizing personalized craftsmanship at a level rarely seen. With an exclusive production run of just one vehicle, the Brouillard demonstrates Bugatti’s dedication to creating art on wheels tailored to the world’s most affluent collectors. The car was unveiled during the weekend’s event amidst a sea of distinguished peers, instantly becoming the talk of the industry.
<h3 dir="ltr">2. Record-Breaking Auction Sales Demonstrate Market Confidence</h3>
<img style="max-width: 100%;" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdsI-l6QtfVIrkwNyjLG4puliPQJS7pT9di89bxKfpjSXW1ZuvSWyDj5DAlGsL8ehlX2KITDUPcr4C_wxUL21W7wAp2DumATnWZcQ5sXjEN_DPfHpbimU9kVKLu03F7AnQPuAoI?key=QgnrXQtx78_YF5TNSsDyhw"> The 2025 Monterey Car Week highlighted the continued dominance of Ferrari in the collector car market. The auction saw total sales reaching a staggering $432.8 million, making it the second-highest event ever, second only to 2022. Ferrari led the pack with eight out of the top ten sales, cementing its status as the most coveted brand among collectors. Notable sales included the iconic Ferrari Daytona SP3 charity lot, which sold for an incredible $26 million, making it the most expensive new Ferrari ever sold at auction. Other standout moments involved record-breaking prices for vintage Ferraris such as the 1961 Ferrari 250 GT SWB California Spider, which fetched over $25 million, and the 1993 Ferrari F40 LM, which sold for over $11 million. Modern supercars also captured attention, with a 2020 Bugatti Divo reaching over $8.5 million, underlining the growing appetite for ultra-rare, high-performance vehicles. Overall, the market displayed a preference for both vintage icons and modern exclusives, with Ferrari remaining at the forefront, firmly reinforcing its legendary status in the collector car world.
Among the headliners:
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The Ferrari Daytona SP3 "Tailor Made" just sold for a staggering $26 million at RM Sotheby’s Monterey Auction, making it the most expensive new Ferrari ever sold at auction and one of the top 15 most valuable cars ever auctioned. This one-off hypercar, built in a limited edition of just 599 units, features a striking two-tone Giallo Modena and exposed carbon fiber exterior, inspired by legendary Ferrari race cars. Its naturally aspirated 6.5-liter V12 engine delivers 829 horsepower, allowing it to accelerate from 0-60 mph in under three seconds and top out at 211 mph. Crafted as a charity auction lot, all proceeds will benefit the Ferrari Foundation, supporting global educational initiatives. 
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1961 Ferrari 250 GT SWB California Spider, which sold for an eye-watering $25.3 million. Known as the “Cal Spider,” this rare, highly sought-after model is one of only around 100 ever built, making it a legend among collectors. Its short wheelbase and closed-headlight design make it more desirable and visually striking than its LWB counterparts, while its lightweight alloy bodywork and competition-spec engine—developed with high-performance upgrades—add to its exclusivity and value. Originally raced across Europe by Ernst Lautenschlager, this iconic Ferrari has a rich history and a perfect blend of rarity, style, and performance. Its record-breaking sale not only set a new high for California Spiders but also reaffirmed Ferrari’s dominance at the top of the auction market, maintaining its reputation as the most collectible brand in the world of classic cars.
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Overall Top 10 Sales:
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2025 Ferrari Daytona SP3 Coupe – $26,000,000 
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1961 Ferrari 250 GT SWB California Competizione Alloy Spider – $25,305,000 
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1993 Ferrari F40 LM GTC Coupe – $11,005,000 
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1995 Ferrari F50 Coupe – $9,245,000 
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2020 Bugatti Divo Coupe – $8,557,500 
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These numbers clearly indicate that investments in ultra-rare, historically significant vehicles continue to gain momentum—a positive sign for collectors and investors alike.
<h3 dir="ltr">3. Automotive Heritage Celebrated with Retrospectives</h3>
<img style="max-width: 100%;" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdIqp4I9s_JNDnSZSOkSF-ChEWThRQmzuxXI9vMwqlmi-l-Biau6iVVMcx6MdmTJmij4waZL38jWma2E64wjv5GmLGMbkuaVyc9VAiorxnlEJ_0bOk0p47Ou2wE_Und3U74Wv58uw?key=QgnrXQtx78_YF5TNSsDyhw"> A core theme of Monterey Car Week 2025 was a deep dive into automotive history, showcasing the craftsmanship, innovation, and legacy of legendary brands. Special retrospectives included: 
Rolls-Royce 100 Years of Phantoms 2025 marks a century since Rolls-Royce first introduced the legendary Phantom nameplate. Over the past 100 years, eight distinct generations of the Phantom have helped define the brand’s reputation as one of the world’s most luxurious marques. To celebrate this milestone, Rolls-Royce showcased its rich history at the Pebble Beach Concours d’Elegance—a highlight of Monterey Car Week—bringing every generation together, from the iconic vintage models owned by royalty and world leaders to modern masterpieces.
 The oldest on display was a 1929 Phantom Brewster Ascot Phaeton, a rare US-built beauty constructed during Rolls-Royce’s Springfield, Massachusetts era. Following that was a 1934 Phantom II Continental Gurney Nutting Sedanca Drophead Coupe, showcasing exquisite coachbuilding craftsmanship from Chelsea. Also featured was a 1937 Phantom III, built by H.J. Mulliner—later Bentley’s in-house coachbuilder—and a 1948 Phantom IV, originally made for Princess Elizabeth, used by the royal family for decades. 
 The lineup extended to more recent models, including a 1972 Phantom VI, famously driven by Ivory Coast President Félix Houphouët-Boigny—a unique left-hand drive Landaulet built for state occasions. Completing the retrospective was a 2006 Phantom VII, representing Rolls-Royce’s modern era with its V12 engine and limited production run. This impressive collection highlights the evolution of luxury, craftsmanship, and royal prestige that have made the Phantom an automotive icon for over a century. 75 Years of Aston Martin 2025 marks a century since Rolls-Royce first introduced the legendary Phantom nameplate. Over the past 100 years, eight distinct generations of the Phantom have helped define the brand’s reputation as one of the world’s most luxurious marques. To celebrate this milestone, Rolls-Royce showcased its rich history at the Pebble Beach Concours d’Elegance—a highlight of Monterey Car Week—bringing every generation together, from the iconic vintage models owned by royalty and world leaders to modern masterpieces Ferrari Celebrates 30 Years of the F50 30th anniversary of the iconic Ferrari F50, one of Maranello’s most celebrated modern supercars. The award honoring this milestone was given to a pristine 1995 Ferrari F50 owned by Museo Carde, which was part of a class featuring 17 entrants. This celebration highlighted Ferrari’s rich heritage of producing groundbreaking, legendary supercars. Best of Show – Ferrari F50 GT1 At the 22nd annual The Quail, the standout achievement was the victory of a 1996 Ferrari F50 GT1, named Best of Show. Owned by Art Zafiropoulo, this exceptional car was selected from over 200 entries, recognized for its outstanding design, craftsmanship, and historical importance. The F50 GT1 is a rare and extreme Ferrari prototype, built to compete in top-tier GT1 racing. The only factory-assembled example, chassis number 001, features a 750-horsepower version of Ferrari’s 4.7-liter V12, combined with a lightweight carbon-fiber monocoque and period-correct aerodynamics. Although it was never raced after Ferrari discontinued the program in 1997, it has remained with its original private owner and is a highly coveted racing icon. The car’s victory was celebrated by its induction into the Rolex Circle of Champions, with its owner receiving a specially engraved Rolex Oyster Perpetual Datejust 36. Additionally, the event marked the 30th Anniversary of the Ferrari F50, honoring the brand’s modern supercar masterpiece, with the award going to a 1995 Ferrari F50 owned by Museo Carde.
 These exhibitions not only celebrated iconic vehicles but also educated enthusiasts about the technological evolution—from early manual craftsmanship to today’s hypercars with hybrid and electric powertrain options.
<h3 dir="ltr">4. Exciting New Model Reveals &amp; Technological Innovations</h3>
<img style="max-width: 100%;" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfOSDVKyPJ_ynoph8CmbuAfRwDaerG-zy_b6meemCivu35_JUFcAdAkBEALESWDeab1dPd6-6nO1PbgSoWCFJwk4b3lYErr97JXweqP98crPSTWm6-diSW-ZAwXOclY4HdJvZP-RA?key=QgnrXQtx78_YF5TNSsDyhw"> Among the most highly anticipated vehicle debuts were:
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Lamborghini Fenomeno — The Lamborghini Fenomeno 2026 is an ultra-exclusive masterpiece—a limited run of just 29 units, built as a bespoke evolution of the Revuelto. Combining striking new design elements with Lamborghini’s electrified V12 platform, this hypercar produces over 1,065 horsepower, hitting 0-62 mph in just 2.4 seconds. Its exterior receives a dramatic redesign, with sharper lines, muscular arches, and distinctive taillights, while the interior remains familiar yet luxurious, customizable to its discerning owner. Priced around $3.5 million, the Fenomeno is set to be a coveted collector's item—a true icon in the making that blends heritage with cutting-edge innovation. 
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Bentley EXP 15 — Hidden away on the Pebble Beach Concept Lawn, the Bentley EXP 15 is a subtly striking yet highly innovative three-door grand tourer. Though it’s just a concept, it offers a glimpse of Bentley’s future design direction, including their eagerly awaited first fully electric vehicle. Its elegant lines and bold proportions subtly reference the iconic 1930 Bentley Speed Six Gurney Nutting Sportsman coupé, known as the “Blue Train,” blending vintage inspiration with modern innovation. Don’t overlook this understated masterpiece — it’s packed with hints of what’s to come from Bentley.
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<img style="max-width: 100%;" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfdoUbUS1XtLCAktYHGNFZtYKDmlR67Pfw7XH0sm1o-C1J0-8_czXq1yL4fLV60gKJGv945uduebqgjVVD-fUEoXoSm-JqS1aIWSVD2w8a7o6k890hiCf52yT1rY7yYfnuTCVySiQ?key=QgnrXQtx78_YF5TNSsDyhw"> These reveals signaled a clear industry shift toward electrification paired with extreme design and unmatched performance. The industry’s transition to hybrid and electric hypercars is well underway, with brands like McLaren, Ferrari, and Lamborghini pushing the boundaries of innovation, showcasing models that seamlessly combine sustainability with mind-blowing speed, advanced aerodynamics, and ultra-limited exclusivity — proving that the future of hypercars is electrifying without compromising on performance or prestige. 
The innovative use of hybrid technology, lightweight materials, and advanced aerodynamics from these new models demonstrated how the industry is adapting to global environmental demands without compromising performance or exclusivity. The debut of these hypercars also sparked intense discussions among collectors and enthusiasts about the future direction of ultra-luxury automotive engineering.
 
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<h2 dir="ltr">Conclusion</h2>
Pebble Beach, Monterey Car Week, and Concours d’Elegance 2025 once again demonstrated why these events remain at the pinnacle of the automotive world. From the unveiling of the bespoke Bugatti Brouillard to record-breaking auction sales, from celebrating legendary marques to debuting cutting-edge hypercars, the week offered a perfect mix of history, innovation, and exclusivity.
As automakers continue to push boundaries with electrification, lightweight materials, and personalized design, the future of ultra-luxury cars looks brighter than ever. These gatherings serve as a showcase not just for the most beautiful and powerful machines, but also for the stories, craftsmanship, and passion that make automotive culture so compelling.
Stay tuned for more exclusive coverage, insights, and updates from the world’s most prestigious automotive events. About MPH  
Welcome to MPH.com, the premier luxury automotive marketplace. As a trusted liaison in the world of hyper, exotic, and luxury vehicles, we connect discerning enthusiasts to an exclusive network of luxury car dealers across North America. Backed by years of experience and deep industry knowledge, MPH commits to delivering an exemplary level of service and expertise. MPH also provides access to the latest industry trends, news, and insights. Visit www.mph.com to start your luxury car journey, or stay informed at mph.com/news.
 
 
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Highlights from Pebble Beach, Monterey Car Week, and Concours d’Elegance 2025

August 21, 2025 3:30 PM